Focus on simplicity

van den Berk Andy


Software Engineer, Designer, and Father in Belgium


I love everything tech related, especialy Apple related technology. I made my hobby into my job. I have a consulting and engineering company to help company's find there way into the amazing world of technology.


Father of 2 beautifull girls Kitana & Kaïa and married with the beautifull Myranda Sagaert.


My love for technology comes from the fact that it is the one thing in life that you can control. The only thing you need to do is acquire the knowledge and you are in control. So being able to control technology lies in your own hands. Other things in life don't.


I have a strong believe that for every problem there is a solution to be found.


Converting a very complex problem to a simple solution is very satisfying.

When a customer does not see the complexity because of the apparent simplicity of the solution, you have succeeded.


I really dislike software or hardware where everything looks complex. Every button present must have an essential function, otherwise this button should not be present. Creating functions just for the case of having functions only leads to complexity.




This is it.

This is what matters.

The experience of a product.

How it makes someone feel.

When you start by imagining

What that might be like,

you step back.

You think.


Who will this help?

Will it make life better?

Does this deserve to exist?

If you are busy making everything,

How can you perfect anything?


We don't believe in coincidence.

Or dumb luck.

There are a Thousand "no's"

For every "yes."

We spend a lot of time

On a few great things.

Until every idea we touch

Enhances each life it touches.


We're engineers and artists.

Craftsmen and inventors.

We sign our work.

You may rarely look at it.

But you'll always feel it.

This is our signature.

And it means everything.


Designed by Apple in California

That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.




Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works




van den Berk CE


Gagelweg 10

3900 Overpelt



BE 0811.764.591


+32484 776 220



Consulting and Engineering




Master of Engineering

Learning everyday from so many people.

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